EVERYBODY TALKS ABOUT DIGITAL MARKETING BUT WHAT EXACTLY IS IT?
DIGITAL MARKETING
Find Out
How can Swan Consulting help your business with digital marketing?
We understand that you don’t always have time to focus on marketing when there is work to be done – so we offer to help you with your digital marketing in whatever form that needs to be.
Read our blog post on why your small business needs digital marketing
Digital Strategy
We offer your business an easy to understand digital marketing strategy and can help you to apply the recommendations in it.
Online Marketing
We help you set up and manage your analytics and online marketing channels - both paid and unpaid. SEO and PPC work well together if set up properly.
Search Engine Optimisation
We use SEO to help your website be found online on Google and other search engines.
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What is Digital Marketing?
Digital marketing covers all the types of marketing efforts that take place on electronic devices and/or over the internet.
Types of digital marketing include:
- Search Engine Optimisation (SEO)
- Search Engine Marketing (including PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- And much more…
The team at Swan Consulting is familiar with most of these different types of digital marketing and can advise on what is most suitable for your business.
Why Do You Need Digital Marketing?
Marketing is the lifeblood of any business. You need to generate leads and build your brand in order to gain customers. Once you have sold to those customers, you need to inspire brand loyalty.
As people increasingly use the internet and spend more time on their electronic devices, it is important that businesses market themselves on these platforms. If potential customers are finding your competitors online, you need to make sure you are right there as well – and in a few other places too!
But before you blindly launch into digital marketing, it is important to first conduct proper research and planning to ensure your effort isn’t wasted.
SWAN can help you develop a suitable digital marketing strategy and help you to implement it as well.
How Does SWAN Approach Digital Marketing?
We believe that digital marketing is all about building your brand steadily and consistently. We provide you with a status quo report to assess where your business marketing stands at the moment. In this report we make recommendations on how to lay good foundations and what to do to start building a strong digital presence.
If you appoint us to help your business with digital marketing, we will provide you with our monthly reports that summarise and make recommendations for all digital efforts.
SWAN can provide you with an anonymised example report to give you an idea of what we offer. *View the table of contents of an example report.*
How Do You Know If The Digital Marketing Is Working?
In order to make informed decisions on your online efforts and money spent, you need to measure and analyse all the relevant data at your disposal.
If you appoint us to help your business with digital marketing, we install and monitor different analytics solutions to keep track of what is happening on your website and on the SERPs (Search Engine Results Pages).
Depending on your business goals, we can examine marketing efforts versus conversions and analyse your ROI.